How ACC Launched a Netflix-Style Digital Library in 90 Days

For more than a decade, the American College of Cardiology invested in world-class educational content and had a clear vision for personalization and digital learning.

The challenge wasn’t ambition or quality. It was content delivery.

Conference recordings and on-demand education were delivered through LMS catalogs, web pages, and video links, largely as long-form sessions that were difficult to discover and rarely sustained engagement beyond the initial post-event period.

This session shows how ACC shifted to a consolidated, Netflix-style digital library built around shorter formats, AI-powered content recommendations, and personalization, resulting in consistent year-round engagement of 20 to 40 minutes per physician per month and a 3x return on investment.