On average, it takes 12 years and $1.3 billion for a pharma company to develop a new drug. Yes, you read that right—12 years, $1.3 billion.All that time and money, yet the KOL/principal investigator of the Phase III trials has only 20 minutes of glory to present the study results at a major medical conference. […]
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Sometimes the best lessons in digital marketing are found by looking back in history.One of those lessons comes from Franklin D. Roosevelt, who back in 1933 coined the popular term ‘fireside chat’. The fascinating story behind this now-common phrase may inspire your approach to using new channels to reach and engage HCPs…Upon his 1933 inauguration, […]
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How do you virtualize a medical conference now that the physical conference is cancelled? That’s a question we’ve been hearing over the past two months from nearly every medical society we work with.And rather than getting overly abstract or complicated, we decided to get straight to the point and share with you a 3-step guide […]
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Every pharma company today knows for a fact that: A: The commercial model, driven primarily by sales reps, is dying B: Multichannel strategies driven by digital channels are the key to future success That said, no pharma company is doing multichannel totally right (as confirmed by this year’s Taking the Pulse survey from DRG).If you’re a pharma company […]
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The writing is on the wall – the future is largely digital and the only way to thrive in it is to adapt do it. However, that leaves us with the big question – adapt yes, but HOW? After carefully researching this topic through interviewing leaderss at medical societies, physicians and pharma companies, we have derived a […]
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The writing has been on the wall for quite some time. The traditional commercial pharma model of sales reps selling to physicians is dying. Here are some stats:Physicians close their door to more than 53% of sales reps.Average sales call duration is 1 minute and 51 seconds.Cost per sales call is between $300 and $500 (those […]
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In one of our previous articles we talked about the needs in the medical education/pharma/healthcare professional ecosystem: Medical societies are one of the key drivers behind scientific progress in medicine. They want to extend the reach of their science and hence improve quality of care. At the same time, medical societies need revenue to fuel their growth, […]
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We get this question all the time. What is EvermedTV and why should anyone use it? Before we answer that question, let’s talk about the needs in the medical education/pharma/healthcare professional ecosystem. Medical societies are one of the key drivers behind scientific progress in medicine – they want to grow reach of their science and hence improve […]
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Medical conferences have been around for a very long time using a very similar format – usually thousands of healthcare professionals from all around the world gather once a year to attend lectures/sessions, hands-on trainings, poster presentations and different kinds of workshops. The reason why people come to conferences has also stayed the same – staying […]
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