3-Step Practical Guide to Virtualizing a Medical Conference

How do you virtualize a medical conference now that the physical conference is cancelled? That’s a question we’ve been hearing over the past two months from nearly every medical society we work with.And rather than getting overly abstract or complicated, we decided to get straight to the point and share with you a 3-step guide […]

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Three warning signs that big pharma’s multichannel strategy is failing

 Every pharma company today knows for a fact that: A: The commercial model, driven primarily by sales reps, is dying B: Multichannel strategies driven by digital channels are the key to future success That said, no pharma company is doing multichannel totally right (as confirmed by this year’s Taking the Pulse survey from DRG).If you’re a pharma company […]

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The reasons why pharma fails to engage physicians online

The writing has been on the wall for quite some time. The traditional commercial pharma model of sales reps selling to physicians is dying. Here are some stats:Physicians close their door to more than 53% of sales reps.Average sales call duration is 1 minute and 51 seconds.Cost per sales call is between $300 and $500 (those […]

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What is EvermedTV and Why It Matters

We get this question all the time. What is EvermedTV and why should anyone use it? Before we answer that question, let’s talk about the needs in the medical education/pharma/healthcare professional ecosystem. Medical societies are one of the key drivers behind scientific progress in medicine – they want to grow reach of their science and hence improve […]

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Why is the future of medical conferences largely digital?

Medical conferences have been around for a very long time using a very similar format – usually thousands of healthcare professionals from all around the world gather once a year to attend lectures/sessions, hands-on trainings, poster presentations and different kinds of workshops.  The reason why people come to conferences has also stayed the same – staying […]

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