Case Study: American College of Cardiology and Evermed Launch the “Netflix of Cardiology”

Updated Results: 4 Months After the Launch

Customers served! 0 days to launch start to end
Customers served! 0 minutes  average HCP engagement time
Customers served! 0 % email open rates
Customers served! 0 NPS ( Net Promoter Score )

Client and Background

The American College of Cardiology (ACC) is a leading medical association looking for ways to modernize access to HCP education beyond traditional channels such as annual meetings and journals.

HCPs’ preferences when it comes to consuming education and staying up-to-date have shifted dramatically in the post-COVID period.

The new trend is “Personalized On-Demand Microlearning:” HCPs now expect the convenience of short-form, on-demand content, being available anytime, anywhere, 365 days per year.

In addition, HCPs want content to be delivered through a personalized, easy to use, Netflix-like content delivery system.

Problem: Struggle to Engage HCPs With On-Demand Conference Content 

Back in 2022, the ACC had an abundance of the latest cardiovascular education content, however:

  • Content was mostly long-form (one-hour webinar or conference session recording).
  • Content was delivered through various static LMS-like platforms, leading to a fragmented experience for HCPs.
  • It was hard for HCPs to search and find the right content.
  • The user interface was static and non-personalized.

As a result, ACC struggled to engage HCPs in between annual events and generate revenues from existing digital content.

Solution: All-in-One, Netflix-Like Subscription 

ACC partnered with Evermed and took 90 days from start to finish to launch an all-in-one, subscription-based, Netflix-like content library called “ACC Anywhere" in order to:

  • Offer HCPs convenient, anytime, anywhere access to the ACC’s premier digital content from 6 conferences, with 100+ CME credits available in one place.
  • Easy to use, intuitive user experience, with a powerful search capability and ability to set content preferences.
  • Provide personalized, Netflix-like content recommendations ("if you watched this, you may want to watch that") both on-page and through AI-powered weekly emails, saving HCPs valuable time.
  • Engage HCPs year-round and generate new, recurring source of non-dues revenues for the ACC.

On the technical side, Evermed team leveraged AWS technology to enhance the speed and scalability of video material transcoding (using Elastic Transcoder), enabling efficient preparation of videos for web compatibility.

Additionally, the utilization of AWS CDN, specifically CloudFront, yields a substantial impact on video delivery at the same speed at any point across the world.

Watch the 1-Minute Demo of ACC Anywhere

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Results: ACC Anywhere Becomes a New Standard for Educating and Engaging HCPs Year-Round

Within the first four months of launch, HCPs have, on average, spent over 3 hours watching content on ACC Anywhere, with the engagement time continuously growing. 

AI-powered emails with personalized content recommendations achieved an unparalleled 67% open rate, driving repeated HCP engagement.

1,198 (!) HCPs have answered the satisfaction survey, with 908 choosing 9 or 10 when asked if they would recommend ACC Anywhere to their colleagues.

Customers served! 0 days to launch start to end
Customers served! 0 minutes  average HCP engagement time
Customers served! 0 % email open rates
Customers served! 0 NPS ( Net Promoter Score )

In a nutshell, ACC Anywhere has quickly become a new standard for delivering on-demand HCP education in way that's modern, engaging and relevant. 

American College of Cardiology Leadership on Their Experience Working with Evermed

"The new standard is personalized, on-demand micro-learning, what you need when and where you need it, and in small enough chunks that it's easy to digest."

Cathy Gates
CEO

American College of Cardiology

"Evermed has been a really good strategic partner. It's not like you've just given us this technology and then expected us to just use it as is."

Kristen Doermann
Director, Digital Products

American College of Cardiology

"We are not the technology experts. We're a medical specialty society...To me, that's the beauty is we're pushing forward and the strongest possible components of Evermed and ACC to deliver something that's going to actually change the way people are experiencing education."

Neal Kovach
Global Chief Commercial Officer

American College of Cardiology

"I feel like there was an ease with working with Evermed in terms of anything's possible. We weren't getting roadblocks or barriers to the ideas that we were bringing forward...I think it's just been a really great partnership."

Camille Haynes
Product Manager, Education

American College of Cardiology

"Most of the time when you meet with somebody, they don't really understand the end user, and you had a very strong understanding of the end user. I don't know if you remember, but I immediately perked up, and you were able to have the conversation with me that I had been dying to have with many, many other vendors. I just haven't met someone that got it."

Joyce Donnellan
Division Vice President, Education

American College of Cardiology

"I really think that this is a type of system that, as our physicians start to use it, yes, they're going to go there for purpose, which is gonna make their life better, but they're also gonna be exposed to ideas, content, new information, new science. That brings a little bit of that serendipity of learning back into their lives."

Brendan Mullen
Senior Executive Vice President

American College of Cardiology

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