Launch Your Own Netflix-Like KOL Channel
Start Engaging HCPs in 30 - 90 Days Without Dealing with IT Headaches or Blown Budgets
“Evermed is a great vehicle for our market team to really engage HCPs on a day-to-day basis”
Chief Marketing and CX Officer
Big Pharma, US
Evermed Is a White Label, Video/Audio On-Demand Platform for HCP Education and Engagement
HCP-Level Analytics
Get real-time access to analytics and insights on your HCPs' behavior
Go-Live in 30-90 Days
Instead of hiring developers and dealing with software bugs
Industry-Specific Integrations
Connect HCP behavioral data with your CRM, CDP, SSO and other systems
Turnkey
Plug and play, zero coding solution allows you to avoid frustrations and focus on HCP engagement
Country-Level Content Controls
Tailor content access for each region or country compliantly, while using local languages and subtitles
Unified Control Panel
Evermed admin panel allows you to manage content, users and analytics from one place, without any IT knowledge
Why Would You Need a Content Hub:
Pharma's Overall Access to HCPs Has Dropped by 57%
HCPs Don’t Want Purely Promotional Messages
Old Static HCP Portals Are Dead
Webinar Fatigue
They Don't Want to Watch Youtube for Medical Education Purposes
Email Fatigue
What Is The Cost Of Not Being Able to Access or Engage HCPs?
Solution? Launch Your Own "NetflixTM for HCPs"
HCPs want pharma companies to provide them with disease-related, personalized, bite-sized video content...before they even decide to engage with reps
How To Launch Your Own Netflix™ For HCPs?
Time: 18-24 months
Cost: $2m
Risk: High
Time: 10x Faster
Cost: Up To 10x Less
Risk: None
Option #1: Build
Time: 18-24 months
Cost: $2m
Risk: High
Option #2: License
Time: 10x Faster
Cost: Up To 10x Less
Risk: None
Evermed Is The Only Industry Specific Solution, Giving You The Fastest Path To Launching Your Own Netflix™ Of HCP Education
Go Live in 30 – 90 Days
Licensing model enables you to configure the platform's features and branding to your needs, and be live in no time.
Significant Cost Savings
Evermed helps you avoid high capital expenditure costs to build and maintain the platform. With the licensing model, you can opt in and out at any time.
Minimal Effort Required
Our plug and play, zero coding solution allows you to avoid frustrations that come with building a platform.
Personalized, Netflix™-like
User Experience
AI-powered recommender engine learns HCPs’ viewing behavior and delivers right content at the right time.
Locally Tailored Delivery
Ability to tailor content access for each region or country compliantly, while using local languages and subtitles.
Centrally Managed, Unified Control Panel
Evermed admin panel allows you to manage content, users and analytics from one place, without any IT knowledge. Full control of HCP experience.
Seamless Data Integration
Evermed integrates HCP behavioral data with your existing data lakes and CRM systems, powering the next-best-action.
Digital Orchestration
for Reps and MSLs
Reps and MSLs can have access to HCP viewing analytics and reach out with targeted messages.
Secure and Compliant
Enterprise-level security that’s constantly updated, ensuring confidentiality, integrity, and availability of business critical data.
“Without Evermed we would have never launched our peer to peer platform for HCPs.”
Marketing Director
Big Pharma US
“Evermed is so much faster, much more seamless than any other solution. We partnered really quickly and efficiently and delivered in a very short time frame.”
Senior Manager
Bristol Myers Squibb Global
“We can now offer very tailored and rich user experiences to disseminate great research. Your platform brings the paradigm shift.”
Regional Oncology Marketing Lead
Amgen
When To Use Netflix™-Like Strategy?
Product Launch
Use educational videos to establish unmet need and educate the market at scale
Protect Market Share
Use video to increase share of voice and strengthen positioning before competition launches
Digital Transformation
Build personalized Netflix™-Like content delivery capability for all your products and business
Quickly Launch Your Own, Netflix-like Video Hub With 50+ HCP Facing Features Covering Everything You Need
Netflix-Like User Experience
Intuitive, Easy-to-Use, Netflix™-Like User Experience, with Advanced Filters and Easy Navigation.
AI Powered Recommender
Create a unique experience for each HCP with our AI power Recommendation Engine built for HCPs specifically.
Powerful Search
Easily find content you want using our powerful, auto complete featuring search engine for all content types.
Social Content Sharing
Easy content sharing by users on most popular platforms.
Intelligent Re-engagement Email Engine
Re-engages users by sending relevant email notifications with personalized content recommendations.
Bookmarking Content
Save content you like to watch later in your own playlists anywhere anytime.
KOL Profiles
Watch content and playlists from leading experts in the industry complete with the option to follow those experts.
Content Localization
Ability to upload subtitles for each video in unlimited number of languages.
Custom Polls
Create custom polls for users to measure retention and impact of content consumption.
Asynchronous Q&A
Discuss the latest science with KOL experts and fellow HCPs compliantly.
Customize Content Preferences
Users can customize the type of content they are seeing, personalizing the platform to their interests.
Download Attachments
Each piece of content can have attachments as part of additional documentation. HCPs love this feature.
Mobile Optimized
The platform is web based, mobile optimized to look and perform great on any device anywhere in the world.
Constantly Evolving User Experience
We continuously test and upgrade the platform with latest insights from extensive HCP interviews and research.
Fast Customer Support
All users enjoy the benefit of quick and reliable customer support should something go wrong.
Multi-Language Support
Platform is available in multiple languages covering world’s major geographies.
Scalable
Whether you have 100 or 10,000,000 users on your platform, it will perform just as fast.
Video Player in 4K
Broadcast videos in Full HD with our state of the art video player, built-in CDN and continue watching.
Audio Player in 320kbp
Utilize podcasts with our state of the art audio player including soundwave animation.
Contact Rep/MSL
Seamless integration to Rep/MSL contact directly from the platform, integrated into existing pharma workflow.
(custom) Knowledge Tests
Create custom knowledge tests with multiple questions.
(custom) iOS Native Apps
Native iOS app compatible with all iOS devices, both iPhones and iPads.
(custom) Android Native Apps
Native Android app compatible with all Android devices.
(custom) Request Samples
Users can request samples for a particular product they are interested in.
Robust Admin Platform Gives You a Full Control Of End User Experience
Custom Branding
The platform will be custom branded fully with your branding elements such as your logo, your color scheme and your copy.
Your Own Domain
Configure the platform on your own domain with your own settings.
Custom Content Classification
Ability to classify and tag content to fit your own nomenclature.
Easy Content Upload
Easily upload all your content in our beautiful, easy-to-use Admin panel.
Metadata Management
Manage all content metadata in one place to realize both SEO and Recommender benefits.
Set Featured Content
Mark most important content as “featured” to highlight it on the platform.
Curate Collections
Сreate Collections and content pathways for users to navigate. Fits your business objectives easily.
Manage KOL Profiles
Evermed enables you to maintain and curate KOLs’ profiles and the content linked to those KOLs.
Content Access Controls
Set access controls for each content piece by geographies.
Polls Management
Create polls, analyze results and understand awareness levels.
Unlimited Admin Users
Evermed provides the option to add as many admin users as you want to keep multiple team members involved.
Video Closed Captioning
Upload translations (closed captions) for any video in unlimited number of languages.
User Management & Easy GDPR
Easily perform routine user updates, manual password reset and deletion of user data as per GDPR.
Non Gated Preview
Let users preview content on your platform and funnel them into the registration process more easily.
Custom User Consent Forms
Ability to create custom user consent forms before users view any content on the platform.
Direct S3 Upload
Ability to upload multiple pieces of content at the same time, saving time and effort required to operate.
Video Transcoding Services
Evermed’s platform transcodes all content to make it available and optimized for all devices.
Raw Data Export
Ability to export raw data to integrate with your own NBA algorithms and integrated databases.
Drag & Drop User Interface
Operate the Content Management without the need to call IT or know any code.
Continuous Admin Support
Evermed team provides unlimited support to make sure you operate the platform seamlessly.
Dedicated Operations Manager
An option to have a dedicated Operations Manager who will operate the platform on your behalf.
User Feedback Gathering
Evermed team will conduct user interviews to determine optimal HCP experience for the platform.
Content Impact Insights
Video Impact analysis to understand whether the user has seen the most important parts of each video.
Multiple User Admin Levels
Separate user type for internal employees for better content management and analytics.
Enterprise Level Security And Analytics Give You Detailed Insights Into The Impact Of Your Platform
Detailed Behavioral Analytics
Real-Time KPIs Dashboard
View a live dashboard of KPIs tailored to your business needs based on the data the platform natively captures.
Content Consumption Report
See general data about content consumption within a few clicks.
Geography Engagement Report
See total and average engagement time and number of views per geography for your content.
Most Engaging Content Report
View most popular content with the total viewing time, number of views, and unique users who viewed them.
User Engagement Report
See user level statistics on content engagement and additional user level behavioral analytics.
Popular Interests Report
View what your trending interests are based on the total viewing duration for media of that interest.
Create Custom Reports
Ability to generate any type of custom report report that utilizes data within our data set.
Visualized Analytics
Take advantage of our data visualization graphs to make better sense of the data.
World Class Security
Secure Authentication
Set access controls for each content piece by geographies.
Data Encryption
Data encrypted at rest and during transfer.
Healthcare Compliant
Platform is healthcare and pharma compliant allowing for a more streamlined MLR review.
Access Controls
Robust access controls for multiple user level roles across the enterprise.
IP Restrictions
Content access control and restrictions based on IP whitelisting approach.
Dynamic Token Security
Continuous token refreshment for rechecking user access permissions.
System Monitoring
Constant monitoring by both automated and manual tests, checks and scans.
HTTPS Video Delivery
Ensuring only the intended recipient can access the data.
Integrations
Single Sign On
SSO integration with existing ecosystem making user experience seamless.
Evermed API
Utilize Evermed API for raw data transfer into any workflow system.
Veeva Systems
Seamless Integrations with Veeva CRM, Veeva Vault and other Veeva products.
Adobe EM
Seamless Integrations with Adobe Experience Manager and other Adobe products.
Tealium
Seamless Integrations with Tealium Customer Data Platform.
Enriched AI Recommender
Ability to integrate pharma client’s data into platform’s recommender engine.
Custom Integrations
Ability to create custom integrations to accommodate existing data workflows.
Platform Embed
Ability to embed out Netflix™-like platform into your own portal/hub environment.
We Make It Easy To Work With Us By Removing Key Operational Roadblocks.
Easy Migration from Legacy HCP Portals
Easily transfer content and data from your legacy portal to your new Netflix™-Like platform.
We Work Hand in Hand with Your Creative Agency
Evermed has significant experience working with creative agencies who develop content for seamless execution.
Fully Managed Service
Evermed has significant experience working with creative agencies who develop content for seamless execution.
China Content Delivery
Ability to launch the platform in mainland China without the use of VPN.
Develop Custom Features
Ability to develop features customized to each client to meet their unique business needs.
Enterprise
Grade AWS Infrastructure
Our platform is hosted on scalable and secure AWS infrastructure so you have complete peace of mind.
Flexible Pricing Structure
Annual Enterprise subscription model gives you flexibility to grow at your own pace without breaking the budget.
Technical Support Included
Never worry about technical support. We will handle all technical customer queries.
Easy Onboarding
Get up to speed on platform operation within 2 weeks with continuous support.
Frequently Asked Questions
Can your Netflix™ for HCPs platform be used for both branded and unbranded content? Can it also be used for patient communication?
You can use our platform for both unbranded and branded video content, with or without the need to register/login. The platform can also be used by patients.
Can I change the design of the platform, use our own color, branding, look and feel?
Definitely, that’s one of the big benefits of licensing. You can design the platform based on your needs, and we have several modern layouts you can choose from, all tested with HCPs (so no need to spend 3-6 months doing user interface research).
How do HCPs hear about the platform?
You can use multiple channels to invite HCPs, such as email or rep invites (pharma-owned channels), paid media channels (like banners or search ads, with help of your media agency), and earned channels (like SEO).
How many HCPs do you have on the platform?
We don’t have HCPs on our platform. We license our platform to pharma and medtech companies, so that the platform effectively becomes theirs, and they can choose which doctors they want to invite.
Where does the video and audio content come from?
Our clients typically create quick wins by using their on-demand webinars, and then cutting them into 5-7 shorter content videos. In addition, they work with their agency of record to create a content strategy and then produce video and audio content.
How is your solution different from using CMS like Drupal, Magnolia or Adobe?
If you are using a CMS as a "shell" for your overall portal and static content, Evermed can simply be an embedded solution that powers your video content hub that is part of your portal. The two can work very well together and that's an optimal solution as part of your overall tech stack.
We do NOT recommend using CMS to try to build the "Netflix for HCPs", here is why - general purpose CMS still requires 12-18 months of building, coding and customizing, as well as a team of 20+ developers to execute. CMSs are not optimized for delivering video content at scale. In addition, those are back-end systems that require the building of a front end app, as well as an AI recommender.
In contrast, Evermed is industry-specific, compliant, video optimized, with a pre-built AI-recommender as well as a tried and tested, Netflix™-like user interface, up and running in 30 days.
Can each country customize their own content?
Yes! Our platform is built to cater also to global and regional teams, allowing them to have ONE platform for all countries around the world, with different content level access in each country.
Can the content be shared?
Yes, through email and Twitter. We have both features.
What other pharma companies does Evermed work with?
We work with 8 out of the top 10 pharma companies. Logos of some of our clients are displayed at the top of this page.
Will doctors trust the platform built by pharma?
They will! What doctors want from pharma is less pushy, promotional content, and more educational content that is relevant to them. If that type of content is delivered by pharma, doctors are more than happy to learn about the new drugs. It’s really about being strategic about the content, earning trust and permission, instead of being pushy.
Discover How to Engage HCPs Using Your Own Netflix™-Like Content Hub
3-Step Guide to Engaging HCPs Using Netflix-Like Content Hubs