"Evermed team, what’s the price?"
Great question. 🙂 Let's unpack it:
What exactly are you buying? A turnkey solution that turns your existing on-demand content into year-round engagement and five new revenue streams.
How is that possible? By helping you consolidate your content into a unified Netflix-style content library within 90 days. With personalized content recommendations, an AI-powered engagement engine, and a proprietary revenue playbook.
What do you offer beyond software?
Most software companies sell..well, software. We are focused on helping you get results (new revenue, year-round engagement, learner satisfaction, and continued digital relevance) through a 4-part solution:
- Technology platform (a user-facing experience that will seamlessly integrate into your existing website, as well as easy-to-use admin experience)
- Engagement engine (binge-worthy, Netflix-style user interface combined with AI-powered weekly personalized content recommendations) that engages your learners year-round
- Revenue engine (plug-n-play tried and tested campaigns your marketing team can deploy throughout the year)
- Content operations (we do all the heavy lifting for you - enhance and shorten your content, create attractive thumbnails, optimize metadata to ensure quicker and easier content discovery for your users)
This means you do not need extra hires; you do not need to deal with tech headaches or figure out how to monetize.
How will I be able to monetize it? In five ways, most of our clients start with two and then expand over time:
- Individual Subscription (for non-members and sometimes members as well, with a discount)
- Institutional Subscription (for physician groups, hospital systems, custom content packages for industry sponsors)
- Bundle with Annual Meeting (with a slight price increase)
- Bundle with Membership (or specific membership tiers)
- Digital Industry Sponsorship (attract year-round industry sponsorship beyond a few days of your annual meeting
How much does it cost? Investment in Evermed pays off within the first 12 months. Some clients do even better; for example, our recent association client generated a 4:1 return on investment. That’s why, when it comes to pricing, we think of it in terms of investment, not a cost.
I see. What’s the price then? We can’t provide you with the exact price until we scope out the project (20+ questions) and are 100% sure that Evermed is the right solution for you. What we can do is provide you with the pricing structure. Fair enough?
Sure, what’s the pricing structure? There are two main parts: A one-time fee and an annual fee.
#1: The one-time fee covers four deliverables that help you launch within 90 days:
- Content cleanup and migration
- Design of user interface
- Tech setup and configuration
- Monetization setup and playbook
#2: The annual fee covers software licensing and services needed to operate and continually enhance your new Netflix-style content library without hiring new FTEs or dealing with tech overwhelm.
#2.1: On the software side, that includes hosting, streaming, access to 50+ features, personalization, a full engagement engine, CE credit tracking, admin panel access (with 20+ features), analytics, and reporting. It also includes continuous security, stability, integration, speed and performance maintenance and upgrades, and new features we release quarterly.
#2.2: On the service side, all of our tiers include user support (e.g., end-user forgets a password or has a question), admin support, content operations (content enhancement, metadata cleanup, optimization, programmatic thumbnails), and revenue acceleration support.
You can choose between the three tiers depending on your desired level of functionality.
Do all pricing tiers include unlimited users and unlimited content? Yes.
Are there any other hidden costs? No. What you see is what you get.
Do you offer a discount? Yes, we offer a 5% discount on a 2-year contract and 10% on a 3-year contract.
What if I need extra services, like help chopping our long videos into shorter ones? We offer several additional services like that that are entirely optional.
Can you help me with monetization? Yes, that’s one of our key areas of expertise. We help our clients create a high-converting webpage and a beautiful one-minute demo video, activate seven different marketing channels, position their offering for pharma/MedTech, and use our plug-and-play templates and playbooks.
What are my alternatives? There are two main alternatives:
- Keep using an LMS (or fall into "buy a better LMS trap"). LMS software is not designed to get your content watched or help you monetize it. LMS is more of a “digital textbook,” ideal for long-form courses, and not a dynamic digital library. In addition, search functionality is often poor, and content is not personalized.
- Try to build this on your own. We highly recommend against it, as building software is not a core capability for associations, and it will require an extremely high investment and may take years.
Lastly, if you compare us to other options, we have this evaluation guide spreadsheet and a 3-minute video on how to use it.
How is Evermed different or unique? We are a turnkey, complete solution. That means we combine software (a unique, Netflix-style learning experience), services (support, implementation, engagement and revenue, content operations), and domain expertise under one roof. For you, this means peace of mind and no need to hire new FTEs.
Do you have a revenue-sharing option? We are open to that discussion and have experience with such setups. They require the right match and we do it selectively.
OK, I am persuaded now. How can I get the exact price or a ballpark price? Let’s schedule a call to understand and scope your needs and provide you with the pricing options.
Option 1:
OR
Option 2: